No-code platform developer Creatio EMEA Ltd. today announced what it says is a major platform release that incorporates a composable architecture, an overhauled user interface and intelligent recommendations for workflow design and automation.
Creatio makes a business processes management platform that non-technical users can employ to build applications using a drag-and-drop interface. It also offers a customer relationship management platform and a marketplace that currently contains about 750 ready-to-use applications and templates that can extend the platform’s functionality.
Composable architecture is a building block approach to application development that enables developers to select the components they need and easily link them together. That saves a significant amount of time on configuration and customization and reduces duplication of effort.
The platform has separate categories of composable units called components, blocks, applications and products, said Product Evangelist Alex Petrunenko. “Components are used by Creatio and marketplace developers while blocks, applications and products provide higher-level functionality such as engagement dynamics and email nurturing capabilities.
“Composable architecture turns a development effort into an assembly effort,” Petrunenko said. “We are significantly expanding the granularity of what you can create and share with the community. This changes the way implementation partners work with customers.” Components and blocks are available free of charge and applications can either be paid or free.
The user interface, called Freedom UI Designer (pictured), features a library of predefined views, widgets, and templates for use by application builders. “It’s clean and without unnecessary clutter,” Petrunenko said. “It’s a configurable desktop with widgets or metrics you want to showcase.”
The intelligent workflow recommendation feature uses artificial intelligence principles to make recommendations on how to design and automate workflows to maximize business impact, the company said. It uses historical data gathered from other customers’ experiences as well as best practices to fuel its advice.
“It analyzes the trends in design across the customer base and provides up to six next-best elements to be used in the design,” Petrunenko said. For example, it will recommend the best approach to read a database based on the observed success of other customers.
Workflow recommendations are just the “first step in the journey to AI-assisted development,” Petrunenko said. Future functionality will recommend actions such as which marketplace applications to use. Creatio also plans to build the ability for users to train the machine learning models into its platform.
“We have two directions in AI,” said Andie Dovgan, the company’s chief growth officer. “One is assisted development and the other is embedding AI components into your application.” For example, a developer will be able to score leads by training machine learning models for that purpose.
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